Anticipate Guest requests is one of the main professional esteem in hotel industry. This is not only for a good customer service, but a real business opportunity if you have the right instruments.
Customizing rates, travel offers, packages and stay amenities and services is increasingly the focus of marketing strategies... especially on the web. In fact, while it's a good way to increase your customer loyalty when the Guest is there, the web is a wonderful opportunity to anciticipate his needs that are no longer only "room accomodation".
Providing the Customer with a wide range of additional services, increasingly opportunities to create his own tailor-made holidays or business trips, is not only a simple plus but a your special attention and the best effort you can do for your Guest.
Customer care (and business opportunity) starts at the time of booking before continuing during the stay in hotel. Nowadays, it makes the difference! The difference between expected service and customized service, so what a Guest is expecting to find when he looks for accomodation and you are able to offer to convince him to choose you.
Not all booking engines and online travel agencies are the same. Some one of that allows you to make better use of your sales skills by offering multiple rates, special offers, travel packages and, most importantly, additional services.
If a young couple newlyweds is looking online for your wonderful Luxury Hotel for their wedding night, why don't you give them the opportunity to book a special bootle of Champagne to be found in room at the time of arrival? Maybe when they'll come to you they will be too excited to remember to ask...
If a business man is going to relax in a Spa at the end of his working day, why don't you give him the opportunity to book a special massage into your Spa, at the time he wish (hour) for the time he wants (duration). Maybe when he'll arrive your Spa will be already fully booked...
Madeep.com
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