Google's Matt Cutts: Good Content Trumps SEO

With the advent of the new algorithm Panda and the new rules set by Google, the life of SEOs (Search Engine Optimization), or those who spend their lives looking for new ways to drag Google users on websites, has become increasingly difficult. The competition for traffic from the search engine has created a real market, which in history has had several changes, some of which are also malignant, since the rise of so-called "cont(ents)ainer" or those sites where the content was produced by weight, with the sole purpose of developing page views and advertising revenue, without even caring about the quality of content, often using automatic algorithms to generate pages full of keywords. Those were the early days, now long forgotten. He then arrived today with SEO services increasingly complex and integrated, aimed at content and research's optimization on the leadership position in the search query.

But Google has become increasingly "smart" by generating a real game of cat and mouse between SEO experts, to invent new solutions, and Google to constantly change its parameters. SEO is now considered a real science, which starts from a number of assumptions about the ways in which to build a web site and its contents. Science for which highly advanced preparation is required and updates almost daily. The negative drift of this science, has created the so-called Black SEO, a malicious use of the various SEO techniques, with the use of tricks that are not allowed to mislead the algorithm. To address this, meanwhile Google has strengthened more and more of his "Team Spam", a department dedicated to counter blow for blow to those who were trying to generate traffic by focusing exclusively on technology and not on the editorial quality. The manager of this team, Matt Cutts, has recently released an interview on specific SEO practices, responding to a question asking whether the sites technically made ​​without following the logic of evil and SEO were actually penalized and removed from Google searches. His answer was pretty clear: "absolutely not".

Cutts said that Google now points to the intrinsic quality of the content and not on how you created the HTML code that contains it. In the interview he said: "Just because someone puts all the dots and write a perfect HTML code, that does not mean you have good content worthy of being rewarded." It would seem, then, that Google will begin to care about the form and go to the substance. Cutts continued: "Although technically stupid pages you may have, this does not mean that you won't have good results. And we want them to be found out by those who looks for them". A blow to the developers and a prize to those who can produce good information? Cutts also says that "Google is doing everything so that no site has to resort to SEO." His words "we try to make it so you do not have to do SEO" leaves little room to the imagination (although in earlier statements encouraging the good SEO) and Google is working so well without SEO content for you to emerge. To hear Matt Cutts, the priority now is to write great content, accessible, interesting, with good titles. Yet another affirmation of the concept "Content is King".

Therefore, if you have a blog or if you are a company that is going to allocate a high budget to pay expensive SEO experts, maybe you should take things slowly and evaluate if it would be better to spend more time and money to produce great content.

In short, SEO experts goodbye? Maybe not, but surely the experts will soon have to expand their way of working, introducing new skills. Meanwhile, one thing is certain: the content, the real one, is what counts. Always.

Watch the interview with Matt Cutts of Google.

Madeep.com

source: RedWrite Enterprise